FOBA with a new brand image
17.10.2011 | FOBA has a brand new brand image worldwide. The all-new image was presented at the MOTEK exhibition for the first time.
With the acquisition of FOBA by ALLTEC and the consequent integration into ALLTEC GmbH in 2009, the FOBA brand has continuously changed and developed. Competences have been redistributed within ALLTEC GmbH and the branding policy has seen a new strategic orientation. The sales brands ALLTEC and FOBA have merged to form a new brand – FOBA, which is now ALLTEC’s only brand for sales and service in markets for part and component marking. This strategic consolidation significantly influenced the brand personality of FOBA and it became necessary to redesign its image. This all-new image was presented for the first time ever at the MOTEK (Germany) and SOUTH-Tec (USA) exhibitions and introduced in the worldwide markets. Additionally, the launch of a new FOBA online presence has been planned for 2012.