FOBA at the Virtual Manufacturing Day
November 24th, 2020

The first Virtual Manufacturing Day 2020 on November 24 is a virtual trade show for manufacturing companies from the automotive, medical or electronics industries. The focus is on automation solutions specifically for product tracking. The exhibitors are showcasing innovations in optical quality control, robot-supported production, analysis and diagnostics, in the application of materials such as metal or plastic, and in laser marking

A visit to the Virtual Manufacturing Day is closer to a real walk through the show than many of the current online formats: As an avatar, you enter a light-flooded exhibition hall, speak live with other avatars, visit exhibition booths and listen to lectures. The environment is reminiscent of a computer game, but the focus of the concept development was not primarily on the entertainment character, but rather on the benefit for the visitors.

A virtual trade show with a sophisticated spatial experience, where people exchange information not only in writing but also directly via sound, speech and visually, is an ideal event format in the current situation,” says Frank Gläss, Managing Director of Glaess Software & Automation GmbH, the company that developed the innovative event platform. In order to offer visitors even more added value on November 24, the virtual trade fair “Smart Automation” organized by Glaess will take place at the same time (9 am – 5 pm) and in the same setting. “Those who visit the Virtual Manufacturing Day can also look around the Smart Automation Show in the adjacent hall. In this way, synergies are used for our visitors, competencies are bundled and virtual paths are shortened. There is hardly a more efficient way to spend a day at a trade show,” adds Francksen.

We are using this innovative format for the first time and are looking forward to the virtual but almost lifelike exchange with our customers and business partners”, says Dana Francksen, Marketing Director of FOBA, one of the leading manufacturers of laser technology for industrial direct part marking. FOBA is the event organizer and one of twelve exhibitors who provide personal contacts, product presentations and separate meeting areas on their virtual exhibition booths. In addition, hourly guided tours of the show are available and visitors are invited to join interesting lectures in the fair forum.